Copywriting is more than just words strung together to show people what your brand is about. Good copywriting should reflect the values that your brand holds close, while creating a lasting impression with your audience, and inspiring them to engage in the action you want them to. Oh, and did we mention that all this should be achieved using copy that is clear, compact, and concise?
If you’re debating whether you should bring in professional copywriting services, here are 5 reasons why effective copywriting is critical for the growth of your business:
It builds brand image
Brand image refers to how a company wants to portray itself to its audience. It affects the customer’s perception of your brand and reflects on their buying habits. Good copywriters are able to understand the image that you want to put forward and be able to create that image through written content.
It ensures the continual creation of value-driven content
Once your business has built a strong audience or following, now comes the challenge of maintaining them. This means you’ve got to give your audience a compelling enough reason to continue going through your content and not leave your website or social pages in favour of another. Call it cliché, but you only get one chance to create the right impression so you have to be purposeful with what you write. Readers look for quality information and insights. A good copywriter understands how to continually tap into these areas whilst still keeping it fresh and relatable.
It effectively taps into an audience’s frame of mind
A common misconception is that copywriting is about the company. Wrong. It’s about the consumer’s view of the company. Effective copywriting should give consumers an insider-look into a brand. Providing the perfect opportunity for businesses to prove why they’re worth their consumer’s time. Experienced copywriters know how to write for different audiences. The content they create for a bakery will not have the same tone as the content they create for an IT company but good copywriters can seamlessly jump between the two.
It eliminates mistakes
As a business, you want to look professional at all times. But let’s not beat around the bush – you’re more than likely very time poor, so the prospect of outsourcing services such as copywriting is a brilliant way at keeping you focussed on what you do best – running your business. Although there comes a cost for an outsourced service, nothing can be more expensive than brand image. Putting up poorly-written content can be detrimental.
WE understand the assignment
Creating great copy requires an in-depth understanding of the niche of your brand and subject matters that fall within that niche. There may be a fear or reluctance to use someone external when you and your team clearly know the products or services best BUT an experienced copywriter should be able create content for the most remote niches even though they have no personal experience within said niche. Not every writer can do this however, but it’s certainly a skill we possess here at Blue Moon! (Just take a look at the breadth of our clients!)