A RE:AL Challenger Brand
From a small start up to a £61m turnover business in 3 years
About RE:GEN Group
As a forward thinking, multifaceted regeneration specialist, RE:GEN Group has grown from humble beginnings to become one of the preferred partners in delivering best-in-class solutions to social housing across the North East, serving 5 key clients including Gentoo, believe housing, Karbon Homes, Thirteen and Bernicia.
The Challenge
To create a brand identity and long term marketing strategy that gave RE:GEN the credibility and reputation as if they had been around for years, in order to compete with far larger and more established competitors in the market.
The Solution
A brand strategy revolved entirely around the ethos of family – for both internal and external audiences. From coming up with the name, to designing the logo, staying true to 4 key values and leading on all marketing and comms outputs we have ensured that the RE:GEN brand is packed with credibility, trust and a real desire to deliver on their promises, no matter which touchpoint you engage with them on.
The Results
£61m turnover in Year 3 and even bigger plans for Year 4
“Never have we worked with a marketing team who just get it the way Anne and her team do. Blue Moon are not just communications experts, they are an integral part of our growing family”
Lee Francis | CEO RE:GEN Group
