Packaging Design & Shopper Marketing
In need of a packaging refresh to help your product jump off the shelf? We have worked with some of the UK’s biggest brands to deliver truly memorable packaging design that drives strong sales.
Once in a Blue Moon you’ll find PACKAGING DESIGN that really speaks to you at shelf!
In a crowded market place, bold and beautiful packaging is a must to draw in an audience, and make them remember you. On average customers need to see a brand at least 3 times before they remember it, and packaging from Blue Moon will ensure each time counts! We’ve worked with global brands like P&G and Phoenix for many years, helping to refresh existing packaging as well as working on brand new packaging for new product ranges.
Understanding the First Moment of Truth:
The FMOT, as first defined by Procter & Gamble, is centred on when a potential customer encounters your product or service for the first time. Commonly, the FMOT only lasts for a few seconds (3-7) but has the ability to make a lasting impact on how consumers perceive your brand and ultimately whether they want to purchase. We apply the methodology of P&G’s First Moment of Truth to our packaging design and Shopper Marketing strategies to ensure that every side of your pack is optimised to telling your brand’s story in the best possible way to catch eyes and secure conversions. We also have great knowledge and experience for when it comes to including multiple languages on pack and meeting regulations and guidelines particularly within the Food, Beverage and Pharmaceutical sectors.
Better still, we take time to consider your brand’s story away from the shelf and have experience in creating real WOW factor Shopper Marketing concepts to sell into the retailers and stop consumers in their tracks! From as early as the shopfloor foyer and cark park to aisle FSDUs and Shelf Talkers, we’re the team to do it all.
Keen to learn more about how we can market your product from online to instore? Why not contact us!
Don’t just take our word for it...
Hear from some of our most valued clients about why they love working with Blue Moon!