Performance on and off the pitch!
A social media strategy with a winning result
About No.6
No.6 Performance is a small group personalised training gym based in the North East of England. Founded by Ex England & Newcastle Falcons Rugby Player Mark Wilson, No.6 offers an elite training facility with a team environment and a real sense of community.
The Challenge
To launch a brand-new gym facility on social media in under 4 weeks. All we were given was a name and a pre designed logo.
The Solution
Following an immersive brand workshop to determine the intricacies of what makes No6 different, we set to work devising a comprehensive pre-launch plan for social media as well as helping No6 to secure a domain name, building a new website and working on app integration to ensure a seamless user experience. Building momentum and making followers feel part of the journey was crucial, achieved with regular content days and BTS snippets of building progress as the gym’s grand reveal grew closer.
The Results
• A bold brand identity to disrupt newsfeeds
• Organic posts achieving over 18k impressions
• 250 organic followers in the first 3 days – with no outreach
• Over 30 member sign ups in the first 2 weeks of launch
“Blue moon have been outstanding in the way they have delivered their sales and marketing plan for the opening of No.6 Performance. Their willingness from day 1 to dig deeper and get a true understanding of what No.6 is about, has been exceptional. Not only this, they have planned every step of the way, bringing fresh and different ideas to the table. This allowed us to focus purely on the business and creating a good service, while they took care of the rest!”
Mark Wilson | Founder No.6
