Packaging Design & Shopper Marketing

In need of a packaging refresh to help your product jump off the shelf? We have worked with some of the UK’s biggest brands to deliver truly memorable packaging design that drives strong sales.

Once in a Blue Moon you’ll find PACKAGING DESIGN that really speaks to you at shelf!

In a crowded market place, bold and beautiful packaging is a must to draw in an audience, and make them remember you. On average customers need to see a brand at least 3 times before they remember it, and packaging from Blue Moon will ensure each time counts! We’ve worked with global brands like P&G and Phoenix for many years, helping to refresh existing packaging as well as working on brand new packaging for new product ranges.

Understanding the First Moment of Truth:

The FMOT, as first defined by Procter & Gamble, is centred on when a potential customer encounters your product or service for the first time. Commonly, the FMOT only lasts for a few seconds (3-7) but has the ability to make a lasting impact on how consumers perceive your brand and ultimately whether they want to purchase. We apply the methodology of P&G’s First Moment of Truth to our packaging design and Shopper Marketing strategies to ensure that every side of your pack is optimised to telling your brand’s story in the best possible way to catch eyes and secure conversions. We also have great knowledge and experience for when it comes to including multiple languages on pack and meeting regulations and guidelines particularly within the Food, Beverage and Pharmaceutical sectors.

Better still, we take time to consider your brand’s story away from the shelf and have experience in creating real WOW factor Shopper Marketing concepts to sell into the retailers and stop consumers in their tracks! From as early as the shopfloor foyer and cark park to aisle FSDUs and Shelf Talkers, we’re the team to do it all.

Keen to learn more about how we can market your product from online to instore? Why not contact us!

Don’t just take our word for it...

Hear from some of our most valued clients about why they love working with Blue Moon!

Chris Charlton
Chris Charlton
CEO at FFB
“Anne has created some incredibly impressive PowerPoint decks for us to secure key investment and partnerships across our group portfolio of brands. She’s turned very cluttered slides with heavy content into visually engaging infographics that walk the audience through our growth strategies and proposition sets with ease.”
Ashley & Emma
Ashley & Emma
Founders at Poise Performance
"Anne brought our vision to life with the creation of the Poise Performance brand. Since working together she has helped us with a variety of marketing collateral from our launch day photography to price lists, social media templates and a new website! She always goes up and beyond to get the job done and if we have any issues she resolves it immediately. We'd happily recommend her to any business!"
Lee Francis
Lee Francis
CEO at RE:GEN Group
"Anne has been amazing to work with and exceeds expectations every time! Her unique style of taking the time to understand our business including our core values allows her to deliver outstanding work in keeping with our brand and tone. Anne is not just a consultant but considered very much part of our team by all staff members. As a new business that has grown substantially in twelve months Anne has been instrumental and is very reactive to our needs. I would certainly recommend her to any business."
Karen O
Karen O
Rail Company
“The service we have received has been great since Anne took over the account management of our project. I know exactly when to expect things, she is very clear about what we can expect and when we can expect it.”
Rochelle Groh
Rochelle Groh
Co-Founder of Cutclass
"Imagine being so excited about a new product or service and jotting down a thousand thoughts on what you want people to know about it, but then, you get stuck for HOURS trying to make your words make sense and before you know it, 2 days have gone by and so has your product or service. I'm happy to say that I can simply hand over my 1,000 thoughts to Anne and she creates content that is seamless and communicates that exact value I want to provide for my audience. And all my projects reach the finish line! I'm happy to say that I've worked with Anne in 2 capacities. The first being within my own company Cutclass where she turns my podcast scripts into blogs and the second at Geon Training Solutions where I consult and she creates presentation decks, social media (design and content), blogs + newsletters. Anne is a rock star and marketers like her, truly only come around once in a Blue Moon!"
Emma Turbitt
Emma Turbitt
Founder of Mums, Bums & Tums
"Anne has been one of the main reasons why my business has grown massively over the last two years. Since working with her for branding and social media, she has gone above all expectations when it comes to my graphics, logo work and advertising. She takes little ideas and gets exactly everything right every time if not better than what I had in mind originally! I couldn’t recommend Anne enough for her professionalism and the way she has transformed the look of my business."
Clare Craven
Clare Craven
Tyne Tees Ceramics
"We have been working with Keera from Blue Moon for 5 months now and we are very impressed by their professionalism & creativity for our content. We have asked Blue Moon to evolve our social media presence for 2 of our business'. Both requiring different types of content as one is aimed B2B, while the other B2C. They have had an excellent response and always work well to fit our brief. The numbers speak for themselves, I wouldn't hesitate in recommending Blue Moon."
Ian Hogg
Ian Hogg
NERC Ltd.
“Though our partnership is still in its early stages with Blue Moon, it’s safe to say that we gelled instantly! We feel as though the team have worked hard to understand our business through in-depth research and have implemented strategies for our social media channels and website to help our business reach our growth plans. We have engaged with various marketing providers in the past, but none have come close to the level of service and rapport we have established so early on into our partnership. It's truly refreshing and we can’t wait to see what the future holds.”